Many financial advisors struggle with how to define their target client and create a compelling offer, but both are necessary to effectively attract clients and referrals. In additon, at the base of it's confusion is the difference between a target market and niche. Understanding the difference will enable you to revolutionize your marketing. You will be able to describe your value to clients and centers of influence. You will also be able to create a service offering that attracts the clients you want most without becoming too narrowly focused and limiting your market potential.
January 11, 2017 2:00 PM Eastern
This course is no longer available for purchase.